Kickoff Call Two-Company Engagement

Let's build the growth engine
for America's breakthrough
stem cell brands.

Today we align on scope, regulatory constraints, and the audit roadmap — so we can present the right growth plan for Miami Stem Cell and BetterStem at the end of our two-week trial.

60
Minutes
9
Sections
2 Wk
Trial Audit
2
Companies
At the end of the 2-week trial, you choose:
Option 1 $10k/mo
Growth Marketer + MH-1
One senior growth marketer covering multiple channels, powered by the MH-1 AI platform. Start focused, prove ROI, scale when ready.
Option 2 $30k/mo
CMO + Co-Pilots + MH-1
Dedicated CMO plus a co-pilot per channel — paid, SEO/AEO, content, lifecycle — all running simultaneously across both brands.
100% refund if you decide not to move forward after the trial.
Section 1 · 5 min
Today's Agenda
Nine topics · 60 minutes · one outcome: everyone aligned on scope, constraints, and next steps for both companies
01
Intros & Context
Who's on both sides, how we got here
5 MIN
02
Two Options
Option 1 ($10k) vs. Option 2 ($30k)
5 MIN
03
Two-Company Scope
Miami Stem Cell + BetterStem coverage
5 MIN
04
Org Structure
Greice's team + MH-1 + existing vendors
5 MIN
05
MH-1 Team
CMO role + co-pilot team being assembled
5 MIN
06
Discovery Questions
Regulatory, audience, content, data
10 MIN
07
Tech Stack & Access
What exists, what needs to be built
10 MIN
08
Working Together
Comms, cadence, decision flow
5 MIN
09
What Happens Next
Two-week audit → Option 1 vs Option 2
10 MIN
Section 2 · 5 min
Your Two Options
The purpose of the two-week trial is to build and present the right plan for each option — so you can decide which scale fits where you are right now
Option 1 — Start Focused
Growth Marketer + MH-1
$10k
/ month
One senior growth marketer works across your top-priority channels, powered by the MH-1 AI platform to do more than a typical single hire. Strategy oversight from MH-1 leadership. Right for building confidence and proving ROI before scaling up.
What's Included
→1 senior growth marketer across channels
→MH-1 AI platform for content, research & campaigns
→Focused channel prioritization (top 2–3 channels)
→Strategy oversight from MH-1 leadership
→Monthly performance reporting
Best for:
Starting smart — establish a working foundation, show results, then decide whether to scale the team. Lower risk, controlled pace.
Option 2 — Full Scale
CMO + Co-Pilots + MH-1
$30k
/ month
A dedicated CMO leads strategy across both brands, supported by a co-pilot specialist per channel — all on the MH-1 platform. Every channel runs simultaneously. Built for companies ready to move fast and scale nationally.
What's Included
→Dedicated fractional CMO — strategy & execution lead
→Co-pilot per channel: paid, SEO/AEO, content, lifecycle
→Full coverage of Miami Stem Cell + BetterStem
→All channels running simultaneously from day one
→Weekly performance dashboard + quarterly QBR
Best for:
Accelerating BetterStem's national expansion now — while also running Miami Stem Cell's full digital presence in parallel. More team, more speed, more coverage.
The two-week trial audit produces a tailored go-to-market plan for each option — so you can see exactly what you'd get at both levels before deciding. 100% refund if neither fits.
Section 3 · 5 min
Partnership Scope — Two Companies, One Engine
MH-1 owns digital growth across both brands — with a custom plan per company delivered at the end of the two-week trial
MH-1 Channels — Audit + Own
Paid Search (Google Ads) Audit + Optimize
Paid Social (Meta / Instagram) Rebuild + Run
SEO + AEO (AI Search Presence) Build + Own
Content + Social Media Build + Run
Lifecycle / Email Marketing Build + Run
Analytics & Attribution Build + Own
Strategy Leadership Growth Lead or CMO
Not In MH-1 Scope
Medical / Clinical Content Review Legal / Medical Team
FDA / Regulatory Compliance Legal Counsel
In-Clinic Patient Experience Greice's Team
Patient Intake / CRM Operations Internal Team
MH-1 Is Responsible For
→Growth strategy and execution leadership across both brands
→Compliant paid advertising using approved regulatory language
→Building SEO + AEO presence so BetterStem shows up in AI search
→Rebuilding Meta social strategy from scratch for both companies
→Analytics, attribution, and performance dashboards
→Delivering Option 1 vs Option 2 proposal after two-week audit
Greice's Team Provides
→Legal-approved language and any copy restrictions from counsel
→Patient testimonials and consent for marketing use
→Access to all existing ad accounts, analytics, and CRM
→Clinical content direction and doctor availability for video
→Timely approvals on creative and copy (24-hr SLA)
End-of-Trial Deliverable
At week 2 we present a full go-to-market plan with two options: Option 1 ($10k/mo) — Growth Marketer + MH-1, and Option 2 ($30k/mo) — Full Team + MH-1. Greice chooses the right scale.
Section 4 · 5 min
Organizational Structure
Greice leads both companies — MH-1 slots in as the growth & digital engine across both brands
G
Greice Murphy
Founder & CEO — Both Companies
EY Entrepreneur of the Year 2021 · 4th company · Based in Miami
Miami Stem Cell
ADULT THERAPY · ESTABLISHED
Focus
→Pain management & orthopedic conditions
→Longevity & regenerative medicine
→Florida-based (legal to offer for orthopedics)
→Active Google Ads + SEO agency in place
Challenge
Ad language must avoid "stem cell" flagging — requires compliant copy strategy and platform-specific workarounds.
MH-1
GROWTH LEAD OR CMO · GROWTH ENGINE
Owns Across Both
→Paid search + social strategy & execution
→SEO + AEO (AI search visibility)
→Content & social media buildout
→Email lifecycle + patient nurture
→Analytics, attribution & reporting
→Team structure scales with chosen option
Team (via MH-1)
Fractional CMO Paid Media Lead SEO / AEO Specialist Content Lead
BetterStem
AUTISM THERAPY · FDA-APPROVED · NEW
Focus
→First FDA-approved stem cell treatment for autism in the US
→Currently serving patients — no marketing deployed yet
→National scale target: 2 years → global
→Greice's personal passion — willing to be on camera
Opportunity
Brand new market — only player with FDA approval. AEO/AI search is a massive leverage point: own "stem cell autism treatment" in ChatGPT, Perplexity, Google.
Section 5 · 5 min
Your MH-1 Team
MH-1 leadership is the same on both options — what changes is the dedicated talent layer assigned to you
MH-1 Leadership (Both Options)
C
Chris
Co-Founder & CEO
J
Jarred
Strategy & Operations
J
Josh
MH-1 Technical Lead
Option 1 — Growth Marketer + MH-1
GM
Growth Marketer
Covers top-priority channels — paid, SEO, or content per audit findings
MH-1 AI Platform
Multiplies output — content, research, campaign scaling
Option 2 — CMO + Co-Pilots + MH-1
CMO
Fractional CMO — strategy & execution lead
PS
Paid Media Co-Pilot — Google + Meta
SEO
SEO / AEO Co-Pilot — organic + AI search
CT
Content Co-Pilot — social + written
LM
Lifecycle Co-Pilot — email + patient nurture
Your Team
G
Greice Murphy
Founder & CEO
Miami Stem Cell & BetterStem
Internal Marketer
Marketing Consultant
Day-to-day coordination
Google / SEO Agency
Existing Vendor
Search campaigns + SEO (under review)
Section 6 · 10 min
Discovery Questions
What we need to know to build the right strategy — across both companies and their unique constraints
⚠ Regulatory & Legal
→What ad copy language has been approved by legal counsel?
→Have either Google Ads or Meta accounts been suspended or flagged? For what?
→Do you have an attorney or compliance team who reviews marketing copy?
→Which claims are allowed vs. off-limits for BetterStem's FDA approval?
→Any past campaigns that successfully ran without flag/ban issues?
Business & Patients
→Current monthly patient volume — Miami Stem Cell vs. BetterStem?
→Average revenue per patient / treatment for each company?
→Where are patients coming from today — referrals, Google, word of mouth?
→Any existing patient database or email list we can leverage?
→Are autism patients (BetterStem) primarily inbound or via referral network?
→What does "national scale" look like for BetterStem in 2 years?
Audience & Content
→Target demo for Miami Stem Cell — age, condition, income bracket?
→For BetterStem — targeting parents of autistic children or caregivers?
→Will Greice appear on camera for BetterStem content?
→Are doctors willing to appear in video / social content?
→Any existing patient testimonials or success stories available?
→What existing brand assets exist — logos, photography, brand guidelines?
Brand Assets
→Do brand guidelines exist for either company? (colors, fonts, logo usage, tone of voice)
→Is there a brand strategy document or positioning brief we can reference?
→What imagery assets exist? (photography, doctor/clinic photos, before/after, patient stories)
→Any existing video content — patient testimonials, doctor explainers, clinic walkthroughs?
→Are there existing ad creatives from the previous Meta agency we can learn from?
→Where are brand assets stored? (Google Drive, Dropbox, internal server?)
Tech & Data
→CRM or patient management system in use today?
→Is GA4 or Google Analytics currently tracking website traffic?
→The Meta ad account that was just fired — do we retain pixel data?
→Email platform in use? Any existing patient email flows?
→Who manages the websites — internal or agency?
→Any existing SEO ranking data or keyword reports from current agency?
Section 7 · 10 min
Tech Stack & Infrastructure
What exists today vs. what needs to be audited, rebuilt, or built from scratch
Google Ads
Active — existing agency managing search + SEO
Status: Active — needs audit & potential transition
Meta Ads (Facebook / Instagram)
Agency just fired — account and pixel need recovery
Status: Needs rebuild — recover pixel data first
SEO / Content
Active via existing agency — scope TBD
Status: Audit needed — confirm keyword rankings
AEO (AI Search / ChatGPT)
BetterStem must own "stem cell autism treatment" in AI search
Status: Not built — high priority for BetterStem
Email / Lifecycle
Patient nurture flows, re-engagement, referral
Status: Needs setup — platform TBD
GA4 / Analytics
Website tracking, conversion events, attribution
Status: Confirm existing — gaps to close
Social Media
Instagram, Facebook, YouTube — both brands
Status: Underdeveloped — content strategy needed
Website(s)
stemcellmia.com + betterstem.com (or equivalent)
Status: Full CRO audit needed
CRM / Patient System
Patient records, intake, follow-up flows
Status: Confirm platform — integrate with marketing
Section 8 · 5 min
Working Together
How we communicate, report, and stay aligned — especially during the two-week audit
Communications
Slack + Email
Slack for day-to-day questions and quick approvals (response <4 hrs).
Email for strategy docs and formal approvals (<12 hrs response).
Reporting
Weekly During Trial
Weekly audit progress updates during the 2-week trial. Post-engagement: performance dashboards with agreed cadence. Full QBR each quarter.
Meeting Cadence
Weekly During Trial
One sync per week during the 2-week audit to share findings and check alignment. Option proposal call at Day 14. Post-engagement cadence per chosen option.
Copy Approvals
Legal Review Loop
Given regulatory constraints, all ad copy and claims go through Greice (or designated legal contact) before going live. We'll build a streamlined approval workflow together.
Section 9 · 10 min
What Happens After Today
Two-week audit → tailored plan → two options — you choose the right scale at the end of the trial
01 Days 1–7
Foundation & Audit
→Kickoff complete — all access granted
→Deep audit: Google Ads, Meta pixel, GA4, SEO
→Competitive research — both verticals
→Regulatory language map — what's allowed, where
→AEO scan — BetterStem visibility in AI search today
02 Days 8–14
Plan & Model
→Draft go-to-market plan for both companies
→Channel prioritization based on audit findings
→Team structure modeled for both options
→30/60/90 day roadmap per option
→Expected outcomes and KPIs per option
03 Day 14
Option Proposal
→Present full audit findings
→Walk through Option 1 vs Option 2
→Scope differences, team differences, timeline
→Greice selects the right path forward
→Or — 100% refund, no strings attached
The Two Options We'll Present at Day 14
Option 1
Growth Marketer + MH-1
$10k
/ month
What You Get
→One senior growth marketer covering multiple channels
→MH-1 AI layer for scaling content and campaigns
→CMO strategy oversight from MH-1 leadership
→Focused scope — top-priority channels first
Best for: Controlled start — build confidence, prove ROI, then scale. Right for companies wanting to establish a foundation before committing to a full team.
Option 2
Full Team + MH-1
$30k
/ month
What You Get
→Dedicated CMO + full co-pilot team
→Paid social, SEO/AEO, content, lifecycle all running simultaneously
→Full coverage of both Miami Stem Cell + BetterStem
→Aggressive national scale timeline for BetterStem
Best for: Full-speed growth — both companies, all channels, from day one. Right when BetterStem's national expansion timeline is aggressive and the opportunity is now.
100% No-Risk Trial
If at Day 14 either option isn't the right fit — for any reason — you get a full refund. No obligation, no hard feelings. We're confident enough in what we deliver to take that risk. We've had a 100% trial success rate.